Daphnis Labs
Commerce Engineering

WOOUM

A fully custom Shopify theme for WOOUM

Brand-led design and interactive shopping tools for bags and everyday-carry accessories.

The project

WOOUM’s existing store needed to help shoppers choose bags by what they carry and how they use them. Custom Liquid sections connect those shopping tools to Shopify’s product, variant and cart infrastructure.

Industry
Retail commerce
Our role
Theme design & developmentInteractive shopping toolsSEO & ongoing support
Technology
ShopifyLiquidHTML & CSSJavaScript
Cart integration
Shopify AJAX Cart API

Shopping tools built into the theme

A guided bag finder

Shoppers choose what they carry, how they carry it and where they go. JavaScript rules map those three answers to a product category and collection link—for example, hands-free daily commuting points to an anti-theft bag.

Build a kit around a routine

Shoppers can assemble up to four products, see a running total and save the kit in their browser. The implementation sends selected variant IDs together through Shopify’s AJAX Cart API. A three-item kit supports a 5% discount when a valid merchant-configured code is present.

Match the pouch to its purpose

A dedicated guide connects what someone needs to organise with a pouch recommendation, placing product imagery alongside the selection criteria.

Product detail through to purchase

The live sling-bag page brings photography, features, price and purchase options together for the final buying decision.

Explore this page (opens in a new tab)

The product, in motion

The theme’s product film shows the bags and their details in use.

Merchandising and maintenance

  1. Merchant-editable sections

    Theme Editor settings and blocks let the team change headings, images, products, menus and FAQs. The branded returns page retains Shopify-managed policy content.

  2. Collection-connected product cards

    Featured products come from a selected Shopify collection, with current and compare-at prices, hover imagery, sold-out states and quick-add controls.

  3. Ongoing store support

    Continue performance and SEO work alongside video categorisation, target-market planning and wholesale opportunities.

What are you building?

Bring us your idea. We’ll shape the next step together.

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