Source: https://daphnislabs.com/services/cro-performance-shopify # Shopify speed and conversion optimisation Connect storefront performance, customer behaviour and experiment design to a measurable problem. [Review My Store](https://daphnislabs.com/contact?service=cro-performance-shopify) [See the Improvement Process](https://daphnislabs.com/services/cro-performance-shopify#worked-example) **Journey diagnostics** Document Product image App scripts Interaction Request Usable page ## Tools & technologies - Liquid - JavaScript - Lighthouse - Chrome DevTools - Shopify Web Pixels - Analytics and experimentation ## See what the improvement work includes. ### Where should the review begin? Slow storefront Purchase friction Unclear reporting Identify what delays a usable page in the journey that matters. #### Inspect Images, theme assets and third-party scripts #### Measure Affected pages on agreed devices and connections #### Protect Product detail, functionality and visual quality ### How we deliver it 1. ### Audit 2. ### Prioritise 3. ### Implement 4. ### Evaluate #### Audit We inspect the affected journey and check whether its measurement can be trusted. **Your input** Share the slow pages, affected devices and available performance evidence. Output to review #### Store findings report **Slow storefront** Agreed scope · dependencies · acceptance criteria View details #### Prioritise We rank findings by customer impact, supporting evidence and implementation effort. **Your input** Choose the changes to implement and approve their success criteria. Output to review #### Prioritised change backlog **First** A supported problem and proposed intervention **Measure** The outcome and guardrails to monitor **Method** Experiment or validation suited to available traffic View details #### Implement We make the agreed theme, asset or measurement changes and verify the affected journeys. **Your input** Review the changes before they reach customers. Output to review #### Reviewed store changes **Implementation** Changes linked to the agreed findings **Quality** Responsive and functional regression checks **Release** A staged rollout or controlled test with a reversal path View details #### Evaluate We compare the evidence and explain what to keep, revert or investigate next. **Your input** Agree the next action; improvements are measured, never guaranteed. Output to review #### Results and next-action report **Comparison** Baseline and post-change evidence **Limitations** Traffic, data quality and inconclusive findings **Decision** Retain, revert or gather more evidence View details Planning options, not a fixed package. Features and handover are agreed for your project. ## What you receive. - ### Store audit report - ### Prioritised action plan - ### Agreed store improvements - ### Measurement setup - ### Validation evidence - ### Next-step recommendations ## Selected work [View all case studies](https://daphnislabs.com/case-studies) ![WOOUM — custom Shopify theme preview](https://daphnislabs.com/images/projects/wooum/preview-hero-desktop.webp) ### [WOOUM](https://daphnislabs.com/case-studies/wooum) Brand-led design and interactive shopping tools for bags and everyday-carry accessories. View project ![Z08 — the published analytics dashboard](https://daphnislabs.com/images/projects/z08-heatmap-and-recording/published-1-depth.webp) ### [Z08 Heatmap & Recording](https://daphnislabs.com/case-studies/z08-heatmap-and-recording) A Shopify app combining heatmaps, session recording and AI-assisted behavioural insight. View project ![Rimore — public storefront](https://daphnislabs.com/images/projects/rimore/home-desktop.jpg) ### [Rimore Store](https://daphnislabs.com/case-studies/rimore) Shopify improvements connected with search, advertising and social media support. View project 01 / 03 **Founded in** 2013 **Projects delivered** 550+ **Client countries** 43+ **Global offices** 3 Engineering teams New Delhi · Dubai · Cyberjaya Proof [Case studies](https://daphnislabs.com/case-studies) Stack [Technologies we build with](https://daphnislabs.com/#technologies-we-use) ## FAQs ### Can you guarantee a conversion uplift? No. We define the hypothesis, measurement and guardrails before changing the experience, then assess the evidence. A test can be inconclusive or show that the original experience is better. ### Do we need a minimum amount of traffic? The appropriate method depends on traffic, event quality and the size of the behaviour being studied. For low-volume stores, usability research and technical evidence may be more useful than a split test. ### Is a speed score enough to judge the work? No. We consider the affected customer journey, real usage conditions and business measurement alongside technical diagnostics. A laboratory score alone does not establish a commercial outcome. ### Will you change our theme immediately? We first identify the affected journey and verify the measurement. Changes are prioritised and released against an agreed scope, with a way to compare or reverse them. ### Can you review our analytics setup? Yes. Event definitions, consent behaviour, missing or duplicated events and reporting assumptions can be included in the initial assessment. ### What if the test does not improve results? We record the result and its limitations, retain or restore the appropriate experience and use the finding to inform the next decision. Failed hypotheses still need an honest readout. ## Where do customers get stuck? Share the affected journey and the evidence you already have. [Review My Store](https://daphnislabs.com/contact?service=cro-performance-shopify)