Source: https://daphnislabs.com/case-studies/rimore

Commerce Engineering

# Rimore Store

A store revamp with a wider marketing brief

Shopify improvements connected with search, advertising and social media support.

[Visit live website (opens in a new tab)](https://rimorestore.com/) [Read the story](https://daphnislabs.com/case-studies/rimore#story)

![Rimore — public storefront](https://daphnislabs.com/images/projects/rimore/home-desktop.jpg)

![Rimore — mobile storefront and collection navigation](https://daphnislabs.com/images/projects/rimore/home-mobile-current.webp)

## The project

Rimore had an existing online store to improve. The engagement brought storefront development and digital marketing into the same programme of work.

**Industry**

Retail commerce

**Our role**

Storefront revamp SEO, advertising & social

**Technology**

Shopify

**Catalogue**

Clothing & coordinated sets

## Inside the experience

![The bestsellers collection](https://daphnislabs.com/images/projects/rimore/collection-desktop-rollout.jpg)

## A closer look at the linen catalogue

![New arrivals — the live collection](https://daphnislabs.com/images/projects/rimore/arrivals-depth.webp)

### Make new stock easy to find

The new-arrivals collection gives returning visitors a focused route into the catalogue. A product grid keeps the imagery and buying choices together as the range evolves.

[Explore this page (opens in a new tab)](https://rimorestore.com/collections/new-arrival)

![Co-ord sets — collection browsing](https://daphnislabs.com/images/projects/rimore/coord-depth.webp)

### Merchandise complete looks

Co-ord sets group products around a coordinated outfit. This gives the storefront another way to present its range alongside individual clothing categories.

[Explore this page (opens in a new tab)](https://rimorestore.com/collections/co-ord-sets)

![Linen skorts — product and variant selection](https://daphnislabs.com/images/projects/rimore/product-depth.webp)

### Resolve the final product choices

The linen-skorts page places the garment image beside colour and size options. This is where the broader collection view narrows to the variant a customer wants to inspect.

[Explore this page (opens in a new tab)](https://rimorestore.com/products/100-pure-linen-skorts-for-women-with-pockets-sky-blue)

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## What are you building?

Bring us your idea. We’ll shape the next step together.

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