Source: https://daphnislabs.com/case-studies/plush-club

# The Plush Club

Shopify development for a babywear brand

A catalogue organised by garment, age and coordinated print.

[Visit live website (opens in a new tab)](https://theplushclub.co.in/) [Read the story](https://daphnislabs.com/case-studies/plush-club#story)

![Teddy Tales collection · desktop](https://daphnislabs.com/images/projects/plush-club/teddy-tales-desktop.webp)

![The Plush Club storefront · mobile](https://daphnislabs.com/images/projects/plush-club/storefront-mobile.webp)

## The project

Daphnis developed The Plush Club’s first online store. The engagement also covered SEO, advertising and social media for the brand’s digital launch.

**Industry**

Babywear & gifting

**Our role**

Shopify store development SEO, advertising & social

**Technology**

Shopify

**Launch**

First online store

## The commerce details, up close

![Teddy Tales Onesie · product and gift options](https://daphnislabs.com/images/projects/plush-club/product-current-desktop.webp)

### Product forms with a gifting option

The Teddy Tales Onesie page combines size, quantity and purchase controls with an optional gift box and greeting card. Size charts, care information and shipping details sit in expandable sections below.

[Explore this page (opens in a new tab)](https://theplushclub.co.in/products/teddy-tales-onesie)

![Teddy Tales · mobile collection row](https://daphnislabs.com/images/projects/plush-club/teddy-tales-mobile.webp)

### Collection browsing becomes a swipe row

On the phone, the illustrated category strip and Teddy Tales products scroll horizontally. A partial next card signals more items without shrinking the product photography.

![Product options and gift add-on · mobile](https://daphnislabs.com/images/projects/plush-club/product-options-mobile.webp)

### The buying form stacks vertically

The purchase form follows the gallery in a single column, with full-width actions and a compact header that keeps search and the cart within reach.

## Collection browsing in motion

A scroll through the live catalogue, with availability and price filters beside the product grid and sorting above.

Collection browsing in motion.

## Explore the project

[**Teddy Tales collection** The complete print family across clothing and accessories. (opens in a new tab)](https://theplushclub.co.in/collections/teddy-tales) [**Gift sets** Newborn, baby-shower and coordinated gifting bundles. (opens in a new tab)](https://theplushclub.co.in/collections/gift-sets-1) [**Onesies catalogue** Explore the garment category with availability and price filters. (opens in a new tab)](https://theplushclub.co.in/collections/onesies)

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## What are you building?

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