Source: https://daphnislabs.com/case-studies/guanzo

Web & Digital Experiences

# Guanzo

An offline business, opened to digital enquiries

Website, content and video work for a distribution-led brand.

[Visit live website (opens in a new tab)](https://www.guanzo.in/) [Read the story](https://daphnislabs.com/case-studies/guanzo#story)

![Guanzo — public brand website](https://daphnislabs.com/images/projects/guanzo/home-desktop.jpg)

![Guanzo — mobile website and product discovery](https://daphnislabs.com/images/projects/guanzo/home-mobile-current.webp)

## The project

Guanzo’s business grew through offline and B2B relationships. Its website needed to introduce the offer and create a path to a business conversation.

**Industry**

B2B distribution

**Our role**

Design & website development Content, video & SEO

**Website purpose**

Business enquiries

**Product range**

Hair care

## Content for a product-led business conversation

![Guanzo — the live brand story](https://daphnislabs.com/images/projects/guanzo/story-depth.webp)

### Introduce the business behind the range

The story route gives Guanzo space to explain its hair-care positioning. It supports an enquiry-led website where understanding the brand matters before a distribution conversation.

[Explore this page (opens in a new tab)](https://www.guanzo.in/our-story.html)

![Hair science — the educational page](https://daphnislabs.com/images/projects/guanzo/science-depth.webp)

### Give the products an educational context

Hair-science content explains product choice through hair type and care needs. This provides a different kind of information from the campaign imagery used to introduce the range.

[Explore this page (opens in a new tab)](https://www.guanzo.in/hair-science.html)

![The hair-care product campaign](https://daphnislabs.com/images/projects/guanzo/product-campaign-rollout.jpg)

### Bring the range into view

The product campaign supplies a visual introduction to the offer. Alongside the website copy and video work, this gives the business material it can use to start an informed enquiry.

[Explore this page (opens in a new tab)](https://www.guanzo.in/products.html)

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## What are you building?

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