Source: https://daphnislabs.com/case-studies/glareen

Commerce Engineering

# Glareen

A fragrance brand, expressed through a custom Shopify storefront

UI/UX design and theme development, from the homepage to the buying decision.

[Visit live website (opens in a new tab)](https://glareen.in/) [Read the story](https://daphnislabs.com/case-studies/glareen#story)

![Glareen — the fragrance storefront](https://daphnislabs.com/images/projects/glareen/home-desktop.png)

![Glareen — the Indian storefront on mobile](https://daphnislabs.com/images/projects/glareen/home-mobile-current.png)

## The project

Glareen needed a distinctive visual identity across attars, incense and home fragrances. Daphnis designed and built a custom Shopify theme, with geographic targeting for its Indian and international stores. The engagement also covered catalogue SEO, Amazon listings and paid marketing.

**Industry**

Fragrance commerce

**Our role**

UI/UX & custom Shopify theme Geographic targeting Catalogue & SEO Marketplace & paid marketing

**Technology**

Shopify

**Marketplaces**

Amazon India & US

## A storefront for each market

Geographic targeting directs visitors to the storefront for their location.

1.  ### India
    
    glareen.in
    
2.  ### Outside India
    
    glareen.com
    

## Homepage UI and the shopping experience

![Glareen homepage — campaign banner and shopping navigation](https://daphnislabs.com/images/projects/glareen/home-desktop.png)

### A homepage that introduces the brand

Warm gold tones, botanical imagery and a full-width campaign banner establish the visual identity. Product categories sit in the main navigation, with search, account, wishlist and bag controls grouped above them.

[Explore this page (opens in a new tab)](https://glareen.in/)

![Attar collection — campaign banner and product-card layout](https://daphnislabs.com/images/projects/glareen/attar-depth.webp)

### A collection layout made for scanning

A wide banner introduces the attar range before the page moves into a consistent product-card grid. White space separates each product, while bestseller badges and wishlist controls provide quick cues for browsing and saving.

[Explore this page (opens in a new tab)](https://glareen.in/collections/attar)

![Bloom Attar — product imagery and purchase controls](https://daphnislabs.com/images/projects/glareen/bloom-depth.webp)

### Purchase details within easy reach

The two-column product page places large pack photography beside scent notes, price, delivery information and quantity controls. An outlined Add to cart button and a gold Buy it now button distinguish the two purchase actions.

[Explore this page (opens in a new tab)](https://glareen.in/products/glareen-bloom-attar-peony-pink-pepper-magnolia-10ml)

## Beyond the storefront

1.  ### Marketplace catalogues
    
    Support Amazon India and US product listings.
    
2.  ### Acquisition
    
    Combine catalogue SEO with Meta and Google advertising.
    

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## What are you building?

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