Source: https://daphnislabs.com/case-studies/fashom

Product & App Engineering

# Fashom

App and backend work for a styling business

Product development and advertising support for Fashom’s digital service.

[Explore the brand (opens in a new tab)](https://fashom.com/) [Read the story](https://daphnislabs.com/case-studies/fashom#story)

![Fashom — current public website campaign](https://daphnislabs.com/images/projects/fashom/home-campaign-desktop.webp)

![Fashom — current brand website on mobile, not the original app](https://daphnislabs.com/images/projects/fashom/home-mobile-current.webp)

## The project

Fashom’s personal-styling business brings a service relationship into a digital experience. Daphnis contributed application and backend development alongside ad management.

### About these images

Current website imagery gives brand context for the documented app and backend engagement.

**Industry**

Personal styling

**Our role**

App development Backend development Ad management

**Audience**

Personal-styling customers

**Service journey**

Styling quiz to curated box

## The service context

![Current website — the styling-box experience](https://daphnislabs.com/images/projects/fashom/styling-box-desktop.webp)

![Current website — explaining the service](https://daphnislabs.com/images/projects/fashom/how-it-works-desktop.webp)

## The service around the application

Current website material explains the styling business. The documented Daphnis engagement was application and backend development with ad management.

![Current website — the styling process](https://daphnislabs.com/images/projects/fashom/process-depth.webp)

### Explain how styling begins

The public service page describes a sequence from a styling quiz to a delivered box. It gives readers the business context around the application and the customer preferences that shape a styling service.

[Explore this page (opens in a new tab)](https://fashom.com/pages/how-it-works)

![Current website — Fashom's brand story](https://daphnislabs.com/images/projects/fashom/about-editorial-desktop.webp)

### Make the service feel personal

Fashom's editorial presentation introduces the people and positioning behind its styling offer. This is brand context for a digital service built around individual customer preferences.

[Explore this page (opens in a new tab)](https://fashom.com/pages/about-us)

![Campaign artwork from the current Fashom website](https://daphnislabs.com/images/projects/fashom/campaign-source.webp)

### Keep the visual identity in view

The original campaign image from the public site supplies a closer look at the brand's visual direction. It accompanies the documented development story as current service material.

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## What are you building?

Bring us your idea. We’ll shape the next step together.

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