Amazon is rolling out a new feature that uses artificial intelligence (AI) to summarize customer reviews. The new feature, called “Customer Review Summaries,” is designed to help shoppers quickly and easily understand the pros and cons of a product before making a purchase.
The Customer Review Summaries are generated by Amazon’s AI system, which analyzes the text of customer reviews and identifies the most common themes and sentiments. The summaries are then displayed on the product detail page, along with the full text of the reviews.
How do AI-powered summaries of customer reviews work?
Amazon’s AI system first identifies the most common words and phrases in the customer reviews. It then groups these words and phrases into themes. For example, if many of the reviews mention the product’s durability, the AI system would create a theme called “Durability.”
The AI system then identifies the sentiment associated with each theme. For example, if most of the reviews that mention the product’s durability are positive, the AI system would assign a positive sentiment to the “Durability” theme.
Finally, the AI system creates a summary that includes the most important themes and their associated sentiments.
Benefits of AI-powered summaries of customer reviews
There are several benefits to using AI-powered summaries of customer reviews. First, they can help shoppers quickly and easily understand the pros and cons of a product. This can be especially helpful for products with a lot of reviews, as it can be difficult to read through all of the text.
Second, AI-powered summaries can be more accurate than human-generated summaries. This is because AI systems are not subject to the same biases as humans. For example, an AI system is not likely to be swayed by a product’s price or brand name.
Third, AI-powered summaries can be updated more frequently than human-generated summaries. This is because AI systems can automatically analyze new reviews as they are posted.
Drawbacks of AI-powered summaries of customer reviews
One drawback of AI-powered summaries of customer reviews is that they can be less personal than human-generated summaries. This is because AI systems do not have the same understanding of language as humans.
Another drawback is that AI-powered summaries can sometimes be inaccurate. This is because AI systems are trained on a limited amount of data.
How to use AI-powered summaries of customer reviews
To use AI-powered summaries of customer reviews, simply visit the product detail page on Amazon. The summaries will be displayed below the full text of the reviews.
You can also use the filters to find reviews that are relevant to your interests. For example, you can filter by star rating, product features, or customer sentiment.
Conclusion
AI-powered summaries of customer reviews can be a useful tool for shoppers. They can help you quickly and easily understand the pros and cons of a product before making a purchase. However, it is important to keep in mind the limitations of this technology.
