Media Building

  • In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements.


    Media buyers negotiate and purchase audience-targeted time and advertising space to convey a marketing message.[1] They consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or key performance indicator (KPI). All media inventory goes through phases of optimisation, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting. Media buyers can purchase media inventory regionally or nationally. National media buyers might have to factor in considerations based on their particular geography.


    We at Daphnis labs get into all the finer details of building the best brand experience as a whole. Taking your business through the contours of corporate branding, we are experienced in providing industrial and retail branding too. We develop effective and quantifiable strategies for the clients, based on the complete comprehension of the consumer.


    Our philosophy is simple : brands are not what you think it is . They are what the consumer think it is .So we provide services to make a unique and good image of your brand in front of the customers. We look into the complete execution of the image. This includes all the external representations including the environment the brand lives in.


    For taking your brand forward we try to give it a carefully crafted personality by deciding how to present it what language it speaks and how to present it in front of the consumers. We try to elevate your business depending upon consumer insights.


    You just need to business in a right way rest all is on us we will brand it in a right way for you, when you subscribe to our unique and effective branding solutions for business.



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